L'OREAL Superior Preference Fade-Defying Shine Permanent Hair Color

Discover vibrant, long-lasting color with L'OREAL Superior Preference Fade-Defying Shine Permanent Hair Color—the trusted gold standard in hair color innovation. This premium formula features a translucent gel base paired with our exclusive Care Supreme Conditioning treatment, delivering rich, dimensional color that resists fading. Designed for luminous shine and silky softness, it leaves your hair looking radiant and feeling revitalized after every use.

Why L'Oreal Superior Preference Fade-Defying Shine Permanent Hair Color?

• Long-Lasting Vibrancy: Specially designed to maintain rich color depth, this formula keeps your hair looking freshly colored for weeks without dulling.
• Brilliant Shine Boost: Delivers a luminous, glossy finish that enhances your hair’s natural radiance and makes every shade pop.
• Nourishing Care with Every Use: Includes a deeply conditioning treatment that leaves your hair soft, smooth, and healthy-looking after coloring.